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The “Kinder Gentler” Wal-Mart?
If you haven’t seen it already, Wal-Mart has a new retail logo. So, why do this now? Here is my opinion on the new brand. As everyone on earth witnessed over the past two decades, the phenomenal...
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The Basics of Small Business ROI: Part 1
Thinking BIG is hard to do when you own a small business. There are some who may just concede to the phrase, “It takes money to make money.” As a small business owner, you don’t have to resign...
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The Ancient Art of Ikebana Advertising?
Sometimes the best “Eureka” moments come when you least expect it. A few weeks back, I was watching Anthony Bourdain’s show, No Reservations. Yes, I do live vicariously through his show. This...
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The T-Mobile Dance… Just Really Fun to Watch!
One of my clients passed this along to me and I just love it. It’s another successfully produced viral business video. The importance of this particular video is that T-Mobile has successfully...
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Got Slogan? Why you shouldn’t ripoff another successful brand or slogan.
If I see one more “Got Milk?” ripoff, I might very well lose it! I was at the airport last week and sure enough a lady in front of me was wearing a shirt that said “Got Hog?”. The shirt had a...
View ArticleFrom Seth G: “On buying unmeasurable media”
This is an especially well written piece from Seth. Food for thought as you plan for 2011. On buying unmeasurable media Should you invest in TV, radio, billboards and other media where you can’t...
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In Business, It Doesn’t Pay To Be Subtle.
What do you do? By looking at your logo, slogan, business card and your web site; I don’t have a clue. Sure, I could spend more of my valuable time and engage my short Internet-driven attention...
View ArticleDo you practice CCR?
CCR are the core basics of branding anything. CLARIFICATION: Clarify your business position, goals, core values, products, services, competitive advantages and target demographics. CONSISTENCY: Be...
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